A video agent that answers
A real-time avatar that greets the visitor, holds an actual conversation, answers from your own materials and books the meeting into your calendar. No pre-recorded clips. This is the one already running in US real estate.
AI systems for US real estate
The half of your business that should run itself.
Answering leads in seconds. Screening the agents you attract. Turning one listing into a page, a reel and a week of posts. Handling the paperwork behind a closing. We design and build the AI that does that work, on your brand, your accounts and your rules.
Already running in US real estate: our video agent Amélia handles the first round of agent attraction for Igor Ulehla at Real Brokerage, on his site and live at conferences.
Your market, in four numbers
The gap is not effort. It is coverage.
These are industry numbers, not ours. We read them before writing a word of this page, because they decide which AI is worth building for an agent and which one is a toy.
$503
average cost of a real estate lead, up 12.3% in a year
Every lead that goes unanswered is money you have already spent.
15 hrs
the average agent's response time to an inbound lead
Answering fast is a ninefold difference in conversion, and nothing about it requires a person.
44%
of agents give up after a single follow-up
Four in five deals close after five touches or more. That gap is memory, not effort.
10 hrs
a week spent on work that earns nothing
Scheduling, paperwork, chasing documents. Every piece of it is a pattern.
What we build
Where AI actually earns its place
Agent attraction, handled
Attraction has to be inbound; the code of conduct rules out cold calling. So the agent takes the first conversation with everyone curious about your brokerage, answers the compensation questions and hands you the ones worth your time.
Answered in seconds, followed for months
An instant reply on the page or by text, then a sequence that keeps going in your voice until they answer or opt out. The five touches you know you should make and never get to.
One listing, a week of content
A listing goes in. The listing page, the description, a reel your avatar records without a camera day, the social posts and the email come out. Market updates publish the week the numbers land.
A website that maintains itself
It writes its own neighborhood pages, watches its own technical health, tracks what converts and reports what it changed. It runs this site and a client's, every day, weekends included.
The paperwork, handled
Transaction admin, invoicing, document chasing, email triage and tasks, connected through MCP to the tools you already use. It has run our own back office since February 2026.
How we work
Autonomy is earned, not switched on
We start with one job
Not a platform. One system, chosen on the first call for the fastest payback, with a number attached: response time, screened recruits, posts shipped. Fixed scope, agreed price.
It learns your material
Your listings, your scripts, your brand voice and your brokerage's rules, in a form the system can read and you can edit. Access is read only, through service accounts you can revoke.
It proposes before it acts
In the first weeks everything is a draft you approve. You see exactly what it would have sent, which is also how we find out where it is still wrong.
It earns more room
When its judgment holds up on the record, we widen what it does alone. Autonomy tracks measured performance. It is not a switch we flip on day one because the demo went well.
It reports what it did
Every run logged, every cost to the cent, and an experiments log that includes what failed. You always know what the machine did in your name.
Fit
Who this is built for
A good fit
- You are a team lead, a growing brokerage, or a solo agent doing enough volume that a week of your time has a price.
- Leads, listings or recruits already come in, and you know some of them go cold while you are busy.
- You want systems on your own brand and your own accounts, not another tool you rent.
- You can give a few hours up front to teach it how you actually work.
Not a fit
- You want leads bought for you. We build systems, we do not sell leads.
- You want a cheap template site and nothing else. That market is already well served.
- You want something nobody has to review. Everything we build starts with a human gate.
- You need it live this week.
Proof
Running today, including in US real estate
We are a small studio working out of Bratislava and Stockholm. Everything below is in production with named clients, not slides. The numbers come from the systems' own logs.
- agent attraction, live at Real Brokerage
- 24/7
- autonomous site runs in five weeks, raisgroup.eu
- 31
- tools behind our own back office assistant
- 32
- articles researched, written and published by the agent
- 11
Where those numbers come from
- Real Brokerage, across the US and Canada. Igor Ulehla's agent attraction runs through Amélia, our real-time video agent: she takes the first conversation with everyone curious about joining, answers from internal materials through a RAG pipeline and hands over the ones worth his time. On the website and live at conferences. The same avatar now records his reels.
- raisgroup.eu. An autonomous agent has run the site since July 2026. It inherited broken indexing from a migration, deployed the redirects, cleaned up stale URLs and now publishes twice a week off its own query research.
- Our own back office. Invoicing, bank statement matching, monthly accounting paperwork, email and tasks across thirty-two tools, in production since February 2026. We run the company on it before we sell it to anyone.
What is proven, and what we would build new
The video agent, the attraction flow and the content pipeline are running in US real estate now. The autonomous website is proven on European sites, so pointing it at a US market means working with your IDX provider and your local MLS advertising rules, which differ market to market. We scope that on the first call instead of promising it blind. Either way you get a straight answer about what is a copy of something already running and what is genuinely new work.
How to start
Start with one system, not a platform
Nobody should buy six systems from a studio they met in an email. We scope one, put it in production with a number attached, and grow from there only if it earns the right.
Where everyone starts
Pilot
One system, fixed scope
- One job, picked on the first call for the fastest payback
- Scope and price agreed before any work starts
- In production on your accounts, not a demo environment
- One number we both agree to judge it by
Build
The full system
- Everything from the pilot, extended across the jobs you picked
- Connected to the tools and the CRM you already run
- Guardrails and the level of autonomy, written down
- Handover with the code, the prompts and every access key
Operations
Monthly, ongoing
- We run it, watch it and keep improving it
- New capability as your business changes
- A monthly report in plain English, and the experiments log
- Priority access to us when something needs a person
The price depends on which system you start with and how many of your tools it has to touch. You get a quote with an exact number within two business days. We work per project or on a monthly retainer, and either way the scope is agreed before anything begins.
Questions
What agents ask first
Most agents we talk to have a ChatGPT tab open and a brokerage tool they log into twice a month. That is AI you operate, and it stops the moment you get busy, which is exactly when you needed it. We build AI that operates without you: it runs on a schedule or a trigger, on your accounts, and reports what it did. The industry numbers say the same thing. 68% of agents use AI and only 17% see a business impact. The gap is not the model, it is whether anything runs while you are in the car.
For anything that touches listings, that is the first thing we check, before any quote. IDX rules are set by your local MLS and they vary, so we work with your existing IDX provider instead of replacing it. Most of what we build never touches the feed: the video agent, the attraction flow, follow-up and back office work all sit beside it. If your MLS blocks the specific part you want, you will hear it on the first call.
That is the right instinct. Anything that writes public-facing copy passes a check against HUD and NAR advertising language rules before it publishes: no references to protected classes, no steering language, no coded descriptions of who lives somewhere. Copy stays on facts about the property and the place. Your brokerage keeps final review, everything is versioned, and any piece can be pulled in seconds.
Everything. The code, the prompts, the knowledge base and the rules for what the system may do on its own, in your accounts and your repository. Your business knowledge does not live in a vendor's prompt. When you change brokerages, or change us, it goes with you. That is the whole reason we build it this way.
A few hours at the start to teach it how you work: your scripts, your voice, your brokerage's rules. Then the first weeks are the expensive ones, because it proposes and you approve while it earns trust. After that it is minutes a week and a monthly report. If it ever costs more of your week than it saves, we built it wrong and we fix it.
The least that makes it work, and never a shared password. Read only service accounts for analytics and data, publishing access only where something actually publishes, and your existing tools through their own connections. Access can be revoked at any moment, and every action the system takes is logged and traceable to a single run.
Let's look at where you are.
Forty minutes looking at how things stand. It tells us how far we can take you towards being an AI-native company, and what that will cost you at the end of the day.
- Where AI makes sense in your processes, and where it does not
- An estimate of scope, time and cost
- A first step you can start on right away
- No presentation, no commitment
Jaro Rais
AI consultant and developer
Reach out:
jaro.rais@itashu.coGet in touch and we will come back to you within one working day.
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