“How to make YouTube content without being on camera?”
See what we built
- videos and shorts published
- 41
- videos a week
- 4
- days of filming
- 0
- of Igor’s approval time a week
- ~20 min
- agent activities per video
- ~12
- in licenses and credits per minute of video
- ~$1–2
The starting point
Igor runs broker recruiting for a real estate team. He knew he needed to do marketing and put out something useful on a regular basis. But he didn’t feel comfortable on camera, and he didn’t want to hire someone for it: it would be expensive, and above all it wouldn’t be him anymore.
Goal: regular YouTube videos that sound like Igor, without a single day of filming.
Why an avatar
Igor had three options. We compared them on what mattered to him.
| Film it himself | Hire someone | Video avatar | |
|---|---|---|---|
| Igor’s time | filming and editing | managing a person | ~20 min of approval a week |
| Who’s on the video | Igor, but he’s not comfortable | someone else | Igor’s avatar |
| Cost | his time | expensive | tools and setup |
| Consistency | depends on his time | depends on the person | 4 videos a week |
What we built
Channel strategy
Topics, formats and visual identity: banner, video thumbnails and profile.
A video avatar of Igor
A digital twin in HeyGen that voices the script in Igor’s place.
Two avatars in conversation
A format in which two avatars talk through a topic.
Long videos and shorts
Finished videos with captions, ready to publish.
Analytics
We track what works and rework weak topics.
Timeline
April 2026August 2026
- Strategy and benchmark
- Channel identity
- Intro video
- Long videos and shorts
- Analytics and adjustments
“Igor spends 20 minutes a week on the channel. The agent does the rest.”
Agent
Igor
- AgentTopicfrom analytics and Igor’s ideas
- AgentScriptin Igor’s style and tone
- AgentAvatar recordsIgor’s digital twin in HeyGen
- AgentEditingcaptions, thumbnail and shorts
- IgorApprovalIgor reviews and approves. 20 minutes a week.
- AgentPublishingYouTube, long videos and shorts
- AgentAnalyticswhat works and what to redo
↻ analytics picks the next topics
Under the hood
For those who want to know how it’s built.
- Avatar
- HeyGen, Igor’s digital twin and a second avatar as a conversation partner
- Format
- multi-avatar dialogue: two hosts in one scene instead of a monologue
- Captions
- ffmpeg, captions burned directly into the video for long videos and shorts
- Visuals
- Figma templates for the banner, profile and thumbnails; the agent prepares the title, description and tags
- Approval
- Google Drive as a shared folder, Igor reviews and approves the finished videos
- Formats
- long videos in 16:9 and shorts in 9:16 from one source
- Feedback
- retention and views from YouTube Analytics, weak topics go back into production
- Human role
- approval only, about 20 minutes a week
- Publishing
- automatic upload to YouTube following the publishing strategy: days, times and the order of long videos and shorts
- Script
- Igor provides the idea and a rough outline, AI writes the script in the style we defined
“I don’t have to stand in front of a camera and the channel runs anyway. I just watch the videos and approve them.”
“Want something similar?”
Let’s start with your problem.
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