“How to put psychologists’ expertise in every athlete’s phone?”

See what we built
stores: App Store and Google Play
2
not just a chatbot: an AI coach plus exercises that appear based on what the athlete needs
Chat + exercises
morning and evening routines with notifications, a basic rhythm for mental health
Routines
account, sign-in, payment gateway, free, trial and paid versions
Subscription
hours of development, the AI coach and the whole app
520

The starting point

Headformers work with athletes on mental preparation. But a psychologist can’t be there every time an athlete needs one, for example the night before a game.

Goal: an AI coach that leads the conversation using psychologists’ methods and knows when to stop.

Why an AI coach

Three ways to bring psychology to athletes.

Sessions onlyGeneric chatbotAI coach Luka
Availabilityby appointmentalwaysalways
Expertisefullgenericpsychologists’ methods
Sensitive topicshandled by a personriskylimits and fallback
Scalinglimited by timeno quality controlno extra staff

What we built

  1. Analysis and prototype

    Solution architecture and a first prototype to test the conversations.

  2. Decision trees

    A conversation engine that leads the conversation using psychologists’ methods, with automatic checks.

  3. Python backend

    API, Supabase, Claude API, conversation memory and summaries.

  4. Character and limits

    Luka has his own character, an athlete profile and clear limits on sensitive topics.

  5. Exercises and recommendations

    The agent collects signals from the chat and the app and picks exercises that appear for the athlete, with a notification as a reminder.

  6. Routines, account and subscription

    Morning and evening routines with onboarding, sign-in, payment gateway and subscription. Data is anonymized and we don’t collect it without consent.

Timeline

November 2025September 2026

  1. Prototype
  2. Decision trees
  3. Backend
  4. Google Play
  5. App Store

“Luka decides based on a tree drawn by psychologists.”

How do you feel before the match?

  • Nervous
    Breathing exercise
  • Tired
    Recovery routine
  • Confident
    Performance prep
  • Sensitive topic: gambling, match fixing
    Fallback and referral to a psychologist

Under the hood

For those who want to know how it’s built.

Model
Claude API, with the OpenAI API as a supplement
Backend
Python, API, Supabase
Logic
decision trees in JSONB with validation, an agent that picks exercises
Memory
sessions and conversation summaries
Limits
sensitive topics such as gambling or match fixing, with a fallback
App
iOS and Android, account, payment gateway, free, trial and subscription versions, notifications and routines
Admin
content, exercises, users and logs for psychologists; data anonymized, collected only with consent

“Luka is in the athlete’s phone even the night before a game, when a psychologist can’t be there. And he sticks exactly to our methods.”

Lukáš Štecák and Karin VravkováCo-founders, Headformers

“Want something similar?”

Let’s start with your problem.

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“Have a question? Just ask.”

Want to know more about our services? Interested in concrete use cases and references, whether we’ve already solved a problem like yours, or what it might all cost? Talk it through with our AI agent. It knows a lot more than you’d think.

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